Mark Peterson
User-Experience Architect
Information Architect
UI Designer
20+ years of Corporate IT Experience. 15 years of e-commerce experience from pre-dotcoms to next-generation user-interfaces for websites, web-applications, enterprise GUI applications, kiosks and mobile.
Deliverables:
- Information Architecture: Documentation, Diagrams, User-Flow and Wireframes.
- User-Experience Architecture: Feedback, Research and Strategy Planning.
- UI Design / Interaction Development: Sketches, Layout, Screen-Flow, Design, and (Coding) Prototyping.
Assignments:
I am currently giving higher preference for remote work assignments, but am open to onsite, full-time employment with the right team.
I am also open to relocation to Europe, Australia/NZ, Asia and throughout the USA.
Work Experience:
2011
Raytheon
Deliverables included concepts for designing and architecting next generation UI Frameworks and Portal for advanced application monitoring based on Java platform for government and US Military applications.
Senior Lead UX - Senior Information Architect / Senior Interaction Designer
2010
Expedia Inc., (Expedia.com) – Bellevue Washington
Primary responsibilities focused on creating a new flight search engine for the world’s largest travel agency. This short term assignment included market/user-research, strategic review sessions, analysis, sketches, wireframes, to medium-fidelity and high-fidelity, fully interactive prototypes. Participate in user-research sessions, review eye-tracking, and lab session results. Compare results of new prototypes to baseline heuristics, metrics and web-analytics of path analysis of audience.
Senior Lead UX Architect / Lead Interaction Designer
2010
Symon Communications (Clients: Hewlett-Packard, Sugar House Casino, The Limited) – Plano, Texas
Interview Stakeholders, Create Standard IA deliverables: Sketches, Summary Discoveries, Competitive Research, User-Feedback, Designs, Wireframes for Kiosk and responsible for future concepts and interactive concepts for 3D Geo-spatial asset management systems for (Super-NOC) visual-scalable data center technology with digital signage (wall panels). Multi-touch (.NET 4) was selected for Microsoft Surface Table 360-degree central control admin user-interface.
Senior Lead UX Architect / Information Architect / Lead UI Designer
2009 – 2010
Visa / US Bancorp / Syncada – Minneapolis, MN
Update and re-architect new financial applications and user-interfaces for Section 508 Compliance (regarding accessibility for US DOD and Federal Government clients) into proposed RIA (Rich Internet Applications) for sponsor-bank portals.
UX Senior Lead Information Architect / UI Designer
2008 - 2009
TC Financial
Wireframes, documentation, diagrams and prototypes for updates to existing Websites and Enterprise applications.
Responsibilities included researching emerging technologies to increase market share and customer retention and brand loyalty for financial consumer loan websites and internal applications.
Senior Information Architect / Product Manager – Microsoft MSN.COM
MSN.COM (B2B/B2C) MSNMoney.com
2008
Senior Program Manager Consultant for Microsoft Corporation – Redmond, Washington
Wireframes, sitemaps, user research, discussion panels, prototypes, navigational schemas for new website portal.
Primarily responsible for reviewing/analyzing existing (broken) structural and semantic site architecture of existing portals and channels belonging to MSN in need of improvements. Create wireframes, sitemaps, page layouts, flows and navigational schema prototypes for new website architecture recommendations to fix website issues. Analyze baseline website traffic patterns from unique and returning visitors.
Lead Senior User-Experience Architect / Information Architect
2007 –2008
Freelancer via IDEA Software to The Richards Group and Clickhere.com – Dallas, Texas
Clients: Thomasville.com, Stainmaster.com, Centex.com, SalvationArmyUSA.org
Wireframes, prototypes, personas, storyboarding, ad agency, user-experience, information architecture diagrams.
Translate client business requirements into sketches, personas, sitemaps, diagrams, mockups/wireframes (low-fidelity and high-fidelity) and also interactive prototypes to encompass the entire user experience. Create conceptual site diagrams including site maps, transactional process flows, competitive analysis, screen flows and wireframes, personas, architectural navigation, metadata elements following best-practices and effective methodologies. Create taxonomies, metadata, SEO and task/process flow diagrams for websites, and UI’s. Develop and propose workflow automation system architecture to streamline all internal workflow processes using MOSS 2007.
e-Commerce Strategist / Senior Information Architect
2006 – 2007
TXU Energy / TXU.COM / TXUEBILL.COM - Dallas, Texas
Propose new web site architecture recommendations for continued development and daily maintenance of a large B2C e-Commerce Energy transactional Retail portion of the website for Residential, SME’s and Large Corporate Business. Create all documentation for e-commerce team, including architectural sitemaps, network topology diagrams for current and future system state enhancements to all hardware and network
e-Commerce Senior Business Analyst
2006 OmniCom Corporation - Rapp Collins Worldwide/ Marketing Technology Group
Clients: Dell Computer, Hewlett-Packard, Exxon Mobil, Bank of America.
Work with the Marketing Departments of these clients to automate their own internal Marketing Processes from Agency composites to Marketing Department approval and edits/changes to Print and Online Catalog in one workflow system. Each vendor utilized this Extranet to handle their own internal marketing campaign process.
Product Manager - Information Architect / UI Designer / Analyst
2004 – 2005
INSTANT QUESTIONER, LLC.
Architect websites and manage application development of Interrogatory Search Engine application. Prepare architecture and design for consumer-branded product websites and widgets. Assist with HTML, Javascript, DHTML and Flash™ designs. Advise clients on marketing campaigns, regarding product placement and branding on the Internet. Ensure deliverables are accurate on a weekly and daily basis.
Internet Architect (B2C/Non-Profit/NGO)
2003 – 2004
Global Communities Non-Profit (501c3)
Site architecture for non-profit organizations, included consulting the feasibility studies for the proposed concept, web design and prototype for a large-scale Internet Web community.
Senior Technical Account Manager / Web Analytics Consultant
2002 - 2003
Nielsen Ratings / Red Sheriff™ Auckland, New Zealand
Senior Web-Analytics Consultant for all New Zealand clients regarding web-analytics, labs, national visitation patterns.
Information Architect / ASP 3.0 Application Developer / UI Designer
2000 – 2001 (B2B)
Clients: Lifecast.com, Bestfares.Com, Netgrowth.com, Sewell Lexus.com and ITPartners.net.
ASP Developer. Architect, design and implement web-based software solutions for ASP/HTML/SQL applications
Lead IT Solutions Consultant
1999 - 2000 Texas Instruments Global Brussels, Belgium, and Dallas, Texas
Implementing and migrating software & hardware solutions for Texas Instruments Global Environment.
Microsoft Escalations Engineer
1998 - 1999 Microsoft Corporation
Escalations – 3rd tier support for all Microsoft products and all internet connectivity related to the Internet explorer browser.
Senior Consultant – Intranet / Network Ops
1996 – 1998 EDS (Electronic Data Systems)- For TXU Electric
Technical advisor to Intranet steering committee project. Support all IT operations (workstations, servers, LAN).
Project Lead / Senior Field Engineer / Network Administrator
1995 – 1996 Vartec (ExcelTelecom)
Team Lead and mentor for 12 field engineers. Network Support / Admin Windows NT / Novell enterprise environment.
Application Developer + Pre-Sales/Marketing
1989 – 1995 IDEA Software
Software development, support and sales.
PC Clerk / Operations Clerk
1986 - 1988 Bear Stearns & Company – Investment Banking
Maintain daily operations duties in Operation Department. Install PC / LAN equipment.